LinkedIn- Networking The Modern Way
Busy running your practice? Despite all the requests to be in two places all the time, you have yet to find a way to clone yourself. So stop trying to be both in the office and out at the networking breakfast.
It’s time to go modern with your marketing and get online.
LinkedIn is the business professional’s friend.
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Starting simply, get registered :
- Create your company page
- Create your profile- This is your personal page and should be used a little like your CV to hi-light:
- Who you are
- Who do you help
- How you help them
- Note your key business achievements
- Your most impressive role
You should see this as business to business marketing and not business to consumer. Your focus should be on business so leave out your hobbies and pet cat. Miss out the pictures of your “one too many” on the night out.
Remember there are millions of members so to make your profile stand out you need to take a little time to make yourself memorable. If you have won an award say so.
This is not a competition like facebook to have as many friends as you can. This is about the quality and not the quantity of your connections. When you join you can import your Outlook contacts and ask them to link with you. However sometimes if you are looking to refresh a network then you are better to send them individual requests to link so you can refresh their memory as to who you are.
You should keep in touch regularly with your closest contacts. It is considered bad etiquette to randomly send requests to connect. Do be careful though to maintain client confidentiality.
This is not just about what you post but what others do. If you are meeting up with someone take the chance to look up their profile. Do you have any common connections? This is also useful if you need an introduction and you have a mutual contact with someone you want to get in touch with. You can ask them for an introduction.
It is your chance to establish your personal profile and to raise your business profile. It can be a chance to demonstrate your expertise and build your brand.
If possible add a few testimonials. Less is more here. A few well worded testimonials will be more meaningful and a better recommendation than hundreds of very generic ones.
Then you can use groups and there are three ways to do this:-
- Use this to liaise with your colleagues and to exchange knowledge
- To research what your targeted market is interested in and what encourages them to buy
- To research your potential contacts
You can also link your LinkedIn account to your Twitter account and several apps are now available to make mobile use easier, so download your preferred choice.
Finally it is a chance to help with your recruitment. You can see loads of business contacts with details of their skills and experience. If you are looking to recruit LinkedIn groups of which you are a member may bring some very useful people to your attention.
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