MIND THE GAP –
FEBRUARY 15TH 2011 | 10:58 TAGS:
The lawyer’s perception of what the client wants is very different to what the customer actually wants.....
Solicitors are intelligent human beings who are consumers themselves so why when faced with the same evidence over and over again of what the consumer of legal services wants from its providers do we simply complain that they ‘don’t understand’ and state that the solicitors’ brand ‘is better than our competitors’ so choose us?
To continue reading this item, you need to subscribe. Click here to find out about the benefits of a subscription to LawSkills
